I determined that extensive research is out of scope for this assessment-- instead, I did a mini analysis/deep dive of the target user’s values, pain points, and needs to drive my process. The goal for my execution of this assessment was to communicate user needs, create a mock-up of my design approach, and explain the rationale behind my design decisions.
“Design a mobile app that enables Gen Zer’s to find public transit routes & navigate efficiently from point A to point B”
First, I focus on deep diving into the user (Addison) through user journeys, stories, and pain points.
To start my brainstorm, I organized the high level goals, user needs, and diverged on possible ideas for the design solution.
Then, I established my problem statement:
How might we design a fun, user-friendly, and friction-less public transit app for Gen-Z users so that they can navigate efficiently around the city and optimize their daily routines and tasks?
I conducted quick research of Gen Z traits/behaviors, and interviewed several of my Gen-Z friends about their general preferences with app designs. Some traits of Gen-Z I gathered were:
After collecting several current sentiments on existing solutions such as Apple Maps & Google Maps, I was ready to begin my ideation.
The following assumptions were made for this project:
Several constraints were also set:
The following themes were identified after user & competitive analysis:
In the ideation phase, I use the divergent ideation method to brainstorm and sketch solutions.
My initial sketches have an emphasis on visual hierarchy, easy to access information, playful UX writing, and optimizing time & efficiency with routes.
Additional screens focus on:Social interaction (sharing statuses with others), Live data for real-time response, Less calculation, more action & recommendation
Next, I translated the sketches into tangible digital wireframes.
Going back to the original goal:
How might we design a fun, user-friendly, and friction-less public transit app for Gen-Z users so that they can navigate efficiently around the city and optimize their daily routines & tasks?
A crucial component of this project was establishing the scope, identifying constraints and evaluating priorities. Despite the time constraint that didn't allow deep dives into each step of the process, ultimately my end goal was to design an efficient product with the user in mind - every step of the way. I utilized storytelling and emphasis on the user to drive this result.
This project was presented to a panel of experienced senior product & UX designers - which I received positive feedback for my user-centric process and presentation.
Thanks for tuning in!
